Transient occupancy tax increase and hotel industry concerns
Hayward
Summary
A 40-year Hayward hotel owner pushed back on the recent TOT increase to 14%, saying occupancy is down 40% and a higher tax will drive away guests. Councilmember Roche noted the 2% excise tax expires at the end of 2027 and that the ballot measure already allowed up to 14%.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed Jan 6, 2026.
Impact analysis
The TOT increase to 14% is expected to generate new revenue, though hoteliers warn it could reduce bookings.
The city's general fund.
Local hotel operators facing declining occupancy and higher tax burdens.
Mentions & discussions (1)
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